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A Guide to Brand Awareness: The Role of OOH Advertising

In the world of startups and budding businesses, establishing brand awareness is a pivotal challenge. Your product or service may be groundbreaking, but how will the world know about it? This is where Out of Home (OOH) advertising comes into play, and Streetvox, the renowned advertising agency specializing in OOH and Digital Out Of Home (DOOH), is here to guide Founders through the essential role of OOH advertising in the early stages of company growth.


The Significance of Brand Awareness

Before delving into the specifics of OOH advertising, let's grasp the importance of brand awareness. In a crowded marketplace, your brand's identity and presence are the foundation upon which everything else is built. Brand awareness is about ensuring that your target audience recognizes, remembers, and associates your brand with its unique value proposition.


Streetvox's Expertise

Streetvox understands that startups face unique challenges. You may have limited resources and a small team, but the need for brand visibility remains paramount. While digital campaigns are cost-efficient, easily distributable, and have a wide reach, they are hardly impactful or memorable, and are more likely to be ignored.


This is where OOH advertising proves its worth.


The Role of OOH Advertising

  1. Amplifying Your Voice: OOH advertising allows you to amplify your brand's voice through city streets. It's about taking your message beyond digital screens and into the physical world. Streetvox specializes in utilizing innovative LED walls, digital circuits, murals, wild posting activities, and special initiatives to make your brand stand out.

  2. Numbers That Matter: Streetvox's exponential growth, with a turnover soaring from 5.7 million euros in 2020 to 17.3 million in 2022, demonstrates its ability to innovate and meet customer needs. As a Founder, you can benefit from this expertise to position your brand as a prominent player in the market.

  3. The Mission: Streetvox's mission is clear: to be the bridge between brands and their audience. Their goal is to bring your brand's voice directly to the streets, creating immersive and unforgettable experiences for your audience. Disruption is a core value!

  4. A History of Success: Streetvox's journey began in 2019 in Milan and rapidly expanded to major European cities like London and Paris. They have consistently redefined outdoor advertising by combining strategic locations with cutting-edge technology, such as AR 3D animation, AI, and machine learning.

  5. Tailor-Made Solutions: Streetvox understands that each company has unique needs. They work closely with clients to ideate campaigns that capture the essence of their brand and engage the audience in new and memorable ways. Whether it's murals or wild posting activities, Streetvox has your brand's story covered.

  6. Community Impact: Streetvox acknowledges the impact that advertising can have on communities. They are committed to creating campaigns that respect the environment and urban spaces while maintaining a balance between brand visibility and urban harmony.

Streetvox and TechChill

In 2022, the first collaboration between Streetvox and TechChill took place, and at TechChill Milano 2022, we gifted a complete DOOH campaign to the Pitch Battle winner!

TA-DAAN launched their Christmas campaign shortly after, and what a blast it was! Our maxi LEDwall in Brera hosted their animated short videos showcasing the artistry of TA DAAN’s featured artisans, immersing the entire district in a merry gift-seeking vibe.


Going Beyond Advertising

Streetvox doesn't just stop at advertising. They believe in giving back to the community. In 2023, they sponsored the cleaning of the monument dedicated to Vittorio Emanuele in Piazza Duomo in Milan, demonstrating their commitment to the well-being of the cities they operate in.


 

In the early stages of your startup's journey, brand awareness is the key to gaining traction and recognition. Out of Home advertising, with the expertise of Streetvox, can play a pivotal role in achieving this goal. It's about taking your brand's message to the streets, engaging your audience in unique ways, and building a lasting presence. Streetvox's track record of success and commitment to responsible advertising make them a trusted partner for startups looking to make a splash in the competitive world of business. Remember, your brand has a story to tell, and Streetvox is here to help you tell it.

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